Why Matrix

Based, in part, on teal organization theory, Matrix is a space that’s built on the principle of evolutionary purpose where an organization is allowed to adapt and grow organically. Other teal organization qualities include the encouragement of peer relationships and self-management, which have a way of helping individuals and businesses grow out of our space.


In fact, one of the reasons Matrix is so popular is because it’s the only coworking and shared office space in Madison, WI, that caters specifically to more established small business owners, as well as fledgling entrepreneurs and everyone in-between. Many of our members got their start at other local coworking spaces — which were fantastic for them when they were striking out on their new venture. Eventually, they outgrew those coworking spaces once they got their business off the ground.


One of the major benefits of this symbiotic mix of new and established businesses is that you don’t have to be an expert to be a member. No matter what your business savvy, you also have life experience to bring to the table. We’re all teachers, and through teaching we’re learning. It’s so exciting when we see a stay-at-home mom or dad helping a colleague with balancing their life, or improving their health.


It’s part of our wholeness philosophy that encourages growth of the personal nature, as well as professional. Of course, seeing established small business owners help each other up their game, and elevate entrepreneurs to new heights, is pretty exciting, too!

Because of this, Matrix caters to broad scope of business types that include, but are not limited to, tech or healthcare. This makes our coworking space a more comfortable place for entrepreneurs of varied disciplines like healer, musician, or artist (although we do have plenty of tech geeks, too). Plus, since Matrix is owned and run by a woman, it makes it easier for female entrepreneurs to feel at home.

The Matrix Vision

Our vision is to continuously evolve our multi-generational environment where individuals can embrace all parts of themselves, and maybe even discover parts they didn’t know they had. This “wholeness approach” to our collaborative coworking space doesn’t distinguish between right brain and left brain, or business self versus personal self. Instead, it’s all-inclusive where the sum of our parts helps us to build something great.


Breaking some of the “rules” of small business is the only to create a community where people can connect in unique, borderless ways and build lasting relationships. Our coworking space is meant to serve as a place where people can come to work, learn and experience a personal connection to fellow members.


Matrix will always encourage its members, and the community it serves, to “be the change you want to see in the world.” Whether this is connected to social change, or simply being kinder to others, we’re here to help shape lives and thought processes so individuals and businesses can move forward and add value to the world.


Will you join us?


Get in touch with us

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Contact details

Matrix Coworking

6302 Odana Rd
Madison WI 53719

The Matrix Coworking team